On Tuesday night, Prime Minister Malcolm Turnbull launched the Target UnitingCare Christmas Appeal at Kirribilli House.
“One of the joys of Christmas is sharing with others,” Mr Turnbull said.
“I encourage all Australians to take a minute to give to this appeal and share with those who need it most.”
National Director of UnitingCare Australia, Lin Hatfield Dodds said it was an honour to have the prime minister launch the appeal. She said that UnitingCare, in partnership with Target, felt the appeal was something many people could easily contribute to.
This year Australians are being asked to simply give a dollar by purchasing a gift bauble, available at the checkout of every Target store. UnitingCare’s goal is to raise $1million to provide Christmas cheer to Australian families in real need.
“A Christmas meal, a petrol voucher, gifts for the kids – these are what our appeal will provide to thousands of families,” Ms Hatfield Dodds said.
“In Australia, one in every six children lives in poverty. Last year our Appeal reached 42,000 families, this year we are aiming to reach even more.”
The UnitingCare network spans every corner of the country with more than 1600 sites providing services including critical emergency relief, food hampers and assistance with utilities.
“We are urging Australians who use social media to spread the word to ‘Give a dollar’ by taking a selfie with a $1 gift tag bauble and using the hashtag #giveadollar,” Ms Hatfield Dodds said.
Image caption: Target’s Kristene Reynolds, UnitingCare’s Lin Hatfield Dodds, Prime Minister Malcolm Turnbull & Lucy Turnbull